Jenna Bush Hager’s Stunning New Haircut for 2025
The Today Show host debuts a fresh, modern look that’s taking the internet by storm. Here’s everything you need to know about her style transformation.
Jenna Bush Hager at the Today Show with her new 2025 haircut (Photo: Getty Images)
Jenna Bush Hager, the beloved co-host of NBC’s Today Show, has debuted a dramatic new haircut that’s setting trends for 2025. The television personality and author surprised fans when she appeared on the morning show with a fresh, modern look that perfectly frames her face.
The Big Chop: Details of Jenna’s New Look
The 43-year-old media personality has traded in her signature shoulder-length waves for a chic, collarbone-grazing lob (long bob) with subtle layers and face-framing pieces. The cut features:
- A length that hits just above the collarbone
- Soft, blended layers for movement
- Face-framing pieces that accentuate her cheekbones
- Subtle texturizing for a lived-in, effortless vibe
- A deep side part that adds volume
Why This Cut Works So Well
Celebrity stylist Marcus Francis explains: “Jenna’s new haircut is perfect for her face shape. The length draws attention to her strong jawline, while the layers add softness. The face-framing pieces bring focus to her eyes and cheekbones, which is ideal for television.”
The Inspiration Behind the Change
In an exclusive interview, Jenna revealed that she’d been contemplating a change for months. “I wanted something fresh as we entered 2025,” she shared. “I’ve had longer hair for years, and I was ready for a change that would feel modern but still professional for the show.”
The inspiration came from several sources:
- French-girl chic – effortless but polished
- 90s supermodel vibes – think Cindy Crawford’s iconic lob
- Practicality – easier to style for early morning appearances
- A desire to embrace her natural texture
How to Get Jenna’s Look
If you’re inspired to try Jenna’s 2025 haircut, here’s what to ask your stylist for:
- Ask for a lob that hits at the collarbone
- Request long, blended layers (no choppy layers)
- Ask for face-framing pieces that start at the chin
- Consider adding subtle highlights for dimension like Jenna’s
- Discuss texturizing techniques to avoid a blunt look
For styling, Jenna’s hairstylist recommends using a medium-barrel curling iron to create loose waves, then brushing them out for a soft, lived-in look. Finish with a light-hold hairspray and a dab of shine serum.
Fan Reactions to the New Look
The response to Jenna’s haircut has been overwhelmingly positive. Social media exploded with praise:
“Jenna Bush Hager’s new haircut is EVERYTHING! So fresh and modern. I need this cut ASAP!” – @StyleLover22
“This might be Jenna’s best look yet. The haircut takes years off her face while still looking sophisticated.” – @BeautyBlogger
Even her Today Show co-hosts couldn’t stop complimenting the change. Hoda Kotb declared it “the perfect 2025 refresh” during their segment.
Frequently Asked Questions
Jenna’s new hairstyle is a collarbone-length lob (long bob) with soft layers and face-framing pieces. It’s a modern take on the classic bob that’s slightly longer than a traditional bob but shorter than shoulder-length hair.
While Jenna hasn’t publicly named the stylist who did this specific cut, she frequently works with celebrity hairstylist Mark Townsend, who may have been involved in creating this new look.
The collarbone-length lob is versatile and works well for most face shapes. For round faces, ask your stylist to keep the length slightly longer. For square faces, more layers can soften angles. Oval faces (like Jenna’s) can pull off almost any variation of this cut.
To recreate Jenna’s style: 1) Apply a heat protectant, 2) Use a 1-inch curling iron to create loose waves, 3) Brush out the curls gently with a wide-tooth comb, 4) Apply a texturizing spray for piece-y definition, 5) Finish with a light-hold hairspray.
Yes, Jenna appears to have subtle, natural-looking highlights in her new haircut. They’re not too contrasting but provide enough dimension to make the layers stand out, especially under studio lights.
To maintain this precise length and shape, plan for a trim every 6-8 weeks. The lob can start to look unkempt if the ends become too uneven as it grows out.
Absolutely! The lob works beautifully with curly hair. Ask your stylist to cut your hair dry (in its natural curly state) to ensure the shape works with your curl pattern. You may want slightly more layers to accommodate curl shrinkage.
Jenna’s lob is actually quite low-maintenance compared to longer styles. While it requires regular trims, the styling is quicker (15-20 minutes). The lived-in texture means it doesn’t need to be perfectly smooth every day.
While her exact product list isn’t public, stylists recommend: a volumizing mousse at the roots, a heat protectant before styling, a texturizing spray for piece-y definition, and a shine serum for healthy-looking ends.
Prices vary by location and stylist experience. At a mid-range salon, expect $75-$150 for the cut. At a high-end salon with a celebrity stylist, it could be $200+. Always factor in the cost of regular maintenance trims.
Jenna’s new 2025 haircut proves that sometimes a small change can make a big impact. Whether you’re looking for a fresh start or just some style inspiration, this collarbone-grazing lob might be the perfect update for your look this year.